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TITLE: Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales. By Robert W. Bly

Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.


TITLE: AMA Handbook for Managing Business to Business Marketing Communications. by J. Nicholas De Bonis (Contributor), Roger S. Peterson, Joe Vitale

This book is simple and direct: the people and organizations struggling to survive in competitive markets must manage their communications with their various publics efficiently if they are going to succeed. This means managing communications more effectively with both "internal" and "external" publics. That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Non marketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver. CEOs and CFOs: All the tools (including the De Bonis and Peterson R/E ratio) for understanding, managing, and evaluating the process are here. Agency pros: This book will help you develop more effective programs for your clients.


Title : 2,239 Tested Secrets for Direct Marketing Success by Denny Hatch, Don Jackson, Donald R. Jackson, Denison Hatch View Synopsis

Title : Customers.Com: How to Create a Profitable Business strategy for the Internet and Beyond, by Patricia B. Seybold (Contributor)
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Title : Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships,
Duncan, T.& Moriarty, S. McGraw-Hill, 1997
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Title : Total Quality in Marketing (Total Quality), Johnson, W. and Chvala, R. St. Lucie Press, 1996
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Title : The Great Marketing Turnaround:the Age of the individual - And How to Profit From it. Rapp, S. & Collins, T Prentice-Hall, 1991.
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Title : Bottom-Up Marketing by Al Ries, Jack Trout
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Title : The 22 Immutable Laws of Marketing: Violate Them at your Own Risk.by Al Ries, Jack Trout.
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Title : Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing), Bateson, J. Dryden Press, 1995
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