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The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence, by Kim M. Bayne

Kim Bayne's The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans. Because Bayne's book is dense with information, it's easier to skip around rather than read it cover to cover. Activities augment some of the book's sections and you can use hands-on investigation to reinforce other concepts within the book. The Internet Marketing Plan's diskette contains documents, spreadsheets, and forms that guide the reader through marketing plan creation. Bayne also offers several worthwhile applications of Web technology that can fortify different areas of your company's business.

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Online Customer Care: Applying Today's Technology To Achieve World-Class Customer Interaction, by Michael Cusack
dbryden@lds.com from Morristown, NJ , March 23, 1998 (3rd Party review)

Online Customer Care is both a How-To and a Reference This book demonstrates that Cusack has "rolled up his sleeves" in both the boardrooms and the call centers of Global 2000 corporations, uncovering inefficiencies and driving change through technology and process. His "Online Customer Care" is the culmination of this wealth of experience. Starting with the business drivers and concluding with the often overlooked market intelligence opportunities, "Online Customer Care" does not replicate the mistakes many business books make: avoiding the painstaking but valuable details, and not caring about the subject. Cusack is apparently passionate about customer service. His expertise is obvious and his sensitivity to the integration and melding of people, process and technology is refreshing. "Online Customer Care" is thorough to the point of providing us with both a How-To and a reference guide on the misunderstood field of customer care.

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Title :Electronic Commerce: A Manager's Guide, by Ravi Kalakota, Andrew B. Whinston (Contributor)
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Advertising on The Web, by Jim Sterne

An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and what the future holds for Web advertising. Will help you develop a Web advertising strategy, find Web sites where you can advertise your products, negotiate ad space, and sell space on your own Web sites. Shows you how to track the success of your Web advertising and use that information to plan future advertising campaigns. Once there, learn how to keep them coming back.Plus, you'll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable.

Learn which ad designs, key phrases, and information attracts your target market's attention and drives them to your site. This is an easy-to-read business book, with very little technical jargon. Written by Jim Sterne, a best-selling Internet business book author and international consultant, speaker, and columnist

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Title : Understanding Electronic Commerce (Strategic Technology Series); David R. Kosiur
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Title : Customer Service on the Internet: Building Relationships, Increasing loyalty, and Staying Competitive, by Jim Sterne
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Title : Marketing on the Internet: A 7-Step Plan for Selling Your Products, Services, and Image to Millions Over the Internet, by Jan Zimmerman, Michael Mathiesen, Jerry Yanj
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Title : Building Cyber stores: Installation, Transaction Processing, and Management, by Martin Nemzow
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Title : Business-To-Business Internet Marketing: Five Proven Strategies for Increasing Profits Through Internet Direct Marketing, by Barry Silverstein
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Title : World Wide Web Marketing: Integrating the Internet into Your Marketing strategy, by Jim Sterne
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Title : CGI for Commerce: A Complete Web-Based Selling Solution, by Gunther Birznieks,
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Title : Opening Digital Markets: Battle Plans and Business Strategies for Internet commerce, by Walid Mougayar
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Title : The Economics of Electronic Commerce, by Andrew B. Whinston, Dale O. Stahl, Soon-Yong Choi
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Title : Electronic Commerce and Business Communications (Practitioner Series), by Michael Chesher, Rukesh Kaura
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Title : Cybertools for Business, by Wayne Harris
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Title : E-Commerce Security: Weak Links, Best Defenses, by Anup K. Ghosh
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Title : Internet World Guide to One-To-One Web Marketing (Internet World Series), by Cliff Allen, Deborah Kania, Beth Yaeckel
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Title : Web Commerce Technology Handbook (McGraw-Hill Series on Computer communication), by Daniel Minoli, Emma Minoli
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Title : E Commerce, by Michael Chissick, Alistair Kelman;
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Title : Computer Telephony and Wireless Technologies: Future Directions in Communications, by Bob Emmerson, David Greetham
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Title : The One to One Fieldbook : The Complete Toolkit for Implementing a 1 To 1 Marketing Program by Don Peppers, Martha Rogers, Bob Dorf
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Title : Enterprise One to One : Tools for Competing in the Interactive Age by Don Peppers, Martha Rogers
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