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TITLE: The SEVEN habits of highly effective people; Restoring the character ethic. Covey, Stephen R. (1997).: Thorndike: Thorndike Press.
The ground breaking approach set forth in Covey's best sellers The 7Habits of Highly Effective People and Principle-Centered Leadership has helped millions attain personal fulfillment and professional success. Now he brings his unique wisdom to a daily reading format--an easy-to-use distillation of the Seven Habits.

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TITLE: Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales. By Robert W. Bly

Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

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TITLE: AMA Handbook for Managing Business to Business Marketing Communications. by J. Nicholas De Bonis (Contributor), Roger S. Peterson, Joe Vitale

This book is simple and direct: the people and organizations struggling to survive in competitive markets must manage their communications with their various publics efficiently if they are going to succeed. This means managing communications more effectively with both "internal" and "external" publics. That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Non marketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver. CEOs and CFOs: All the tools (including the De Bonis and Peterson R/E ratio) for understanding, managing, and evaluating the process are here. Agency pros: This book will help you develop more effective programs for your clients.

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Title : The fifth discipline: The art and practice of the learning organization. Senge, Peter M. (1994). New York: Doubleday & Company, Inc.
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Title : The Complete Guide to Telemarketing Management, by Joel Linchitz
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Title : The Leadership Challenge; How to Keep Getting Things Done in a Organizations, Completely Revised. by James M. Kouzes, Barry Z. Posner
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Title : Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company Webster, F (Portable MBA Series (Cloth)), John Wiley and Sons, 1994
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Title : Market-Driven Management: Creating Profitable Top-Line Growth by B. Charles Ames, James D. Hlavacek (Contributor)
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Title : The evolution of management thought. (4th ed.)Wren, Daniel A. (New York: John Wiley & Sons, Inc.
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Title : The Market Value Process, Cleland, A. and Bruno, A. Jossey-Bass.
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Title : Managing Customer Value: Creating Quality and Service That Customers Can See, Gale, B. The Free Press,
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Title : Total Quality in Marketing (Total Quality), Johnson, W. and Chvala, R. St. Lucie Press.
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Title : Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging 'Age of Abundance', Sheehy, B., Bracey,H. And Frazier,RAMACOM, 1996
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Title : Value Migration: How to Think Several Moves Ahead of the Competition, Slywotzky, A Harvard Business School Press,
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Title : Leading Change; Kotter, John P. (1996).. Boston, MA: Harvard Business School Press.
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Title : Reengineering management: The mandate for new leadership Champy, James. New York: Harper Business.
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Title : Taking responsibility: Self-Reliance and the accountable life; Branden, Nathaniel. (1996).. New York: Simon & Schuster Trade.
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Title : The seven habits of highly effective families; Covey, Stephen R. (1996).. New York: Simon & Schuster Trade.
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Title : The making of a blockbuster. DeGeorge, Gail. (1995). New York: John Wiley & Sons, Inc.
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Title : Leadership Jazz; De Pree, Max. (1993).. New York: Dell Publishing Company, Inc.
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Title : The goal: A process of ongoing improvement. Goldratt, Eliyahu M., & Cox, Jeff. (1992). (2nd ed.). Great Barrington: North River Press Inc.
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Title : The last word on power; Goss, Tracy. (1996).. New York: Doubleday & Company, Inc.
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Title : Internal markets: Bringing the power of free enterprise inside your organization; Halal, William, Geranmayeh, A. & Pourdehnad, J. (1993), New York: John Wiley & Sons, Inc.
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Title : The wisdom of teams: Creating the high-performance organization. Katzenbach, Jon R. & Smith, Douglas K. (1994New York: Harper Business.
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Title : The Practice of Empowerment: Making the Most ofHuman Competence, Kinlaw, D. C. (1995).. Brookfield: Ashgate Publishing Company.
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Title : The armchair economist: Economics and everyday life. Landsburg, Steven E. (1995). New York: The Free Press.
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Title : The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times. Peters, Tom. (1995). New York: Random House, Inc.
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Title : A Framework for Action, Berry, L. On Great Service : The Free Press, 1995
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Title : Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships, Duncan, T.& Moriarty, S. McGraw-Hill, 1997
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Title : The Rise and Fall of Strategic Planning: Reconceiving Roles for Planning, Plans, Planners. Mintzberg, Henry (1994).. Free Press.
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Title : Managing Services Marketing: Text and Readings (TheDryden Press Series in Marketing), Bateson, J. Dryden Press, 1995
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Title : 2,239 Tested Secrets for Direct Marketing Success by Denny Hatch, Don Jackson, Donald R. Jackson, Denison Hatch View Synopsis

Title : Customers.Com: How to Create a Profitable Business strategy for the Internet and Beyond, by Patricia B. Seybold (Contributor)
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Title : Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships,
Duncan, T.& Moriarty, S. McGraw-Hill, 1997
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Title : Total Quality in Marketing (Total Quality), Johnson, W. and Chvala, R. St. Lucie Press, 1996
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Title : The Great Marketing Turnaround:the Age of the individual - And How to Profit From it. Rapp, S. & Collins, T Prentice-Hall, 1991.
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Title : Bottom-Up Marketing by Al Ries, Jack Trout
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Title : The 22 Immutable Laws of Marketing: Violate Them at your Own Risk.by Al Ries, Jack Trout.
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Title : Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing), Bateson, J. Dryden Press, 1995
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