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TITLE:
The SEVEN habits of highly effective people; Restoring
the character ethic.
Covey, Stephen R. (1997).: Thorndike: Thorndike Press.
The ground breaking approach set forth in Covey's
best sellers The 7Habits of Highly Effective People
and Principle-Centered Leadership has helped millions
attain personal fulfillment and professional success.
Now he brings his unique wisdom to a daily reading
format--an easy-to-use distillation of the Seven Habits.
PURCHASE
AT AMAZON.COM
 TITLE:
Business to Business Direct Marketing: Proven Direct
Response Methods to Generate More Leads and Sales. By
Robert W. Bly
Veteran
business marketer Bob Bly unlocks the secrets behind
the seven key strategies and tactics of business-to-business
direct marketing. He takes the reader step-by-step
through the different types of communications and
media at the marketer's disposal.
PURCHASE
AT AMAZON.COM
 TITLE:
AMA Handbook for Managing Business to Business Marketing
Communications. by J. Nicholas De Bonis (Contributor),
Roger S. Peterson, Joe Vitale
This
book is simple and direct: the people and organizations
struggling to survive in competitive markets must
manage their communications with their various publics
efficiently if they are going to succeed. This means
managing communications more effectively with both
"internal" and "external" publics. That's what is
special about this book: it provides the framework
that will enable the marketing professional to get
everyone in the organization to buy into integrated
communications objectives and programs. Who is this
book for? Marketing Practitioners: You'll get some
new ideas and perspectives to plug into your current
programs. "Non marketing" marketers: If you've recently
been thrown into the "deep water" of marcom, just
start reading. This book could be your life preserver.
CEOs and CFOs: All the tools (including the De Bonis
and Peterson R/E ratio) for understanding, managing,
and evaluating the process are here. Agency pros:
This book will help you develop more effective programs
for your clients.
PURCHASE
AT AMAZON.COM
Title
: The fifth discipline: The art and practice
of the learning organization. Senge, Peter M. (1994).
New York: Doubleday & Company, Inc.
View
Synopsis
Title
: The Complete Guide to Telemarketing Management,
by Joel Linchitz
View
Synopsis
Title
: The Leadership Challenge; How to Keep Getting
Things Done in a Organizations, Completely Revised.
by James M. Kouzes, Barry Z. Posner
View
Synopsis
Title
: Market-Driven Management: Using the New Marketing
Concept to Create a Customer-Oriented Company Webster,
F (Portable MBA Series (Cloth)), John Wiley and Sons,
1994
View
Synopsis
Title
: Market-Driven Management: Creating Profitable
Top-Line Growth by B. Charles Ames, James D. Hlavacek
(Contributor)
View
Synopsis
Title
: The evolution of management thought.
(4th ed.)Wren, Daniel A. (New York: John Wiley & Sons,
Inc.
View
Synopsis
Title
: The Market Value Process, Cleland, A.
and Bruno, A. Jossey-Bass.
View
Synopsis
Title
: Managing Customer Value: Creating Quality
and Service That Customers Can See, Gale, B. The
Free Press,
View
Synopsis
Title
: Total Quality in Marketing (Total Quality),
Johnson, W. and Chvala, R. St. Lucie Press.
View
Synopsis
Title
: Winning the Race for Value: Strategies to
Create Competitive Advantage in the Emerging 'Age
of Abundance', Sheehy, B., Bracey,H. And Frazier,RAMACOM,
1996
View
Synopsis
Title
: Value Migration: How to Think Several Moves
Ahead of the Competition, Slywotzky, A Harvard
Business School Press,
View
Synopsis
Title
: Leading Change; Kotter, John P. (1996)..
Boston, MA: Harvard Business School Press.
View
Synopsis
Title
: Reengineering management: The mandate for
new leadership Champy, James. New York: Harper
Business.
View
Synopsis
Title
: Taking responsibility: Self-Reliance and
the accountable life; Branden, Nathaniel. (1996)..
New York: Simon & Schuster Trade.
View
Synopsis
Title
: The seven habits of highly effective families;
Covey, Stephen R. (1996).. New York: Simon & Schuster
Trade.
View
Synopsis
Title
: The making of a blockbuster. DeGeorge,
Gail. (1995). New York: John Wiley & Sons, Inc.
View
Synopsis
Title
: Leadership Jazz; De Pree, Max. (1993)..
New York: Dell Publishing Company, Inc.
View
Synopsis
Title
: The goal: A process of ongoing improvement.
Goldratt, Eliyahu M., & Cox, Jeff. (1992). (2nd ed.).
Great Barrington: North River Press Inc.
View
Synopsis
Title
: The last word on power; Goss, Tracy.
(1996).. New York: Doubleday & Company, Inc.
View
Synopsis
Title
: Internal markets: Bringing the power of free
enterprise inside your organization; Halal, William,
Geranmayeh, A. & Pourdehnad, J. (1993), New York:
John Wiley & Sons, Inc.
View
Synopsis
Title
: The wisdom of teams: Creating the high-performance
organization. Katzenbach, Jon R. & Smith, Douglas
K. (1994New York: Harper Business.
View
Synopsis
Title
: The Practice of Empowerment: Making the Most
ofHuman Competence, Kinlaw, D. C. (1995).. Brookfield:
Ashgate Publishing Company.
View
Synopsis
Title
: The armchair economist: Economics and everyday
life. Landsburg, Steven E. (1995). New York: The
Free Press.
View
Synopsis
Title
: The Pursuit of Wow!: Every Person's Guide
to Topsy-Turvy Times. Peters, Tom. (1995). New
York: Random House, Inc.
View
Synopsis
Title
: A Framework for Action, Berry, L. On
Great Service : The Free Press, 1995
View
Synopsis
Title
: Driving Brand Value: Using Integrated Marketing
to Manage Profitable Stakeholder Relationships,
Duncan, T.& Moriarty, S. McGraw-Hill, 1997
View
Synopsis
Title
: The Rise and Fall of Strategic Planning:
Reconceiving Roles for Planning, Plans, Planners.
Mintzberg, Henry (1994).. Free Press.
View
Synopsis
Title
: Managing Services Marketing: Text and Readings
(TheDryden Press Series in Marketing), Bateson,
J. Dryden Press, 1995
View
Synopsis
Title
: 2,239 Tested Secrets for Direct Marketing
Success by Denny Hatch, Don Jackson, Donald R.
Jackson, Denison Hatch View
Synopsis
Title
: Customers.Com: How to Create a Profitable
Business strategy for the Internet and Beyond, by
Patricia B. Seybold (Contributor)
View
Synopsis
Title
: Driving Brand Value: Using Integrated
Marketing to Manage Profitable Stakeholder Relationships,
Duncan, T.& Moriarty, S. McGraw-Hill, 1997
View
Synopsis
Title
: Total Quality in Marketing (Total Quality),
Johnson, W. and Chvala, R. St. Lucie Press, 1996
View
Synopsis
Title
: The Great Marketing Turnaround:the Age
of the individual - And How to Profit From it. Rapp,
S. & Collins, T Prentice-Hall, 1991.
View
Synopsis
Title
: Bottom-Up Marketing by Al Ries, Jack
Trout
View
Synopsis
Title
: The 22 Immutable Laws of Marketing: Violate
Them at your Own Risk.by Al Ries, Jack Trout.
View
Synopsis
Title
: Managing Services Marketing: Text and
Readings (The Dryden Press Series in Marketing), Bateson,
J. Dryden Press, 1995
View
Synopsis |
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