Avaya CRM solutions offer tools that can help empower customers, employees and partners; build strong business relationships; improve bottom line performance; and provide the necessary competitive differentiation. They deliver just what is needed to win in today's challenging economy where customers control the relationship. With customers in control, it is the experience being delivered across every channel and touch point that really matters. Avaya Customer Relationship Management (CRM) solutions deliver customer experiences that can increase the value of any company and impact bottom line profitability.

Customer relationship management (CRM) is a business strategy that spans the entire organization from front-office to back-office. It is a commitment to put customers at the heart of the enterprise. The right CRM strategy and solutions can help securely, reliably and consistently:

The Avaya™ Call Center (formally called the DEFINITY® Call Center) provides a fully integrated telecommunications platform that supports a powerful assortment of features, capabilities, and applications designed to meet all your call center needs. The Avaya Call Center provides a total solution for your sales and service needs. Building on the performance and flexibility of the DEFINITY® Enterprise Communications Server, you can select from a powerful assortment of features, capabilities, and applications specially designed to enhance call center operations.

Avaya™ Computer Telephony (formally named CentreVu® Computer Telephony) is server software that integrates the premium call control features of your DEFINITY® system with customer information in your databases - without requiring special phones, connectors, PC circuit packs, or new wiring at every workstation, helping you enable powerful applications that allow your business to step ahead of the competition.